A Strategic Partnership for the Upcoming Season
Punjab Kings (PBKS) have secured a new partnership with Kshema General Insurance, a fully digital insurance provider, for the IPL 2025 season. As part of this collaboration, Kshema has been named the official general insurance partner of the franchise, aiming to strengthen its brand presence and connect with cricket fans across India.
Strengthening Roots and Fan Engagement
This alliance is more than just a sponsorship deal; it’s a way for Punjab Kings to reunite with their roots and deepen their connection with their passionate fan base. The franchise has always been known for its aggressive gameplay and loyal supporters, making this partnership a strategic move to enhance brand value and engagement.
Kshema’s Expansion into Cricket
Kshema General Insurance is known for its cutting-edge AI-driven risk assessment and financial resilience solutions. With this partnership, Kshema is venturing into the world of cricket, aiming to increase awareness about its industry-first insurance products through innovative digital campaigns.
Kshema Secure Hands – A Unique Digital Initiative
One of the key highlights of this partnership is the introduction of “Kshema Secure Hands”, an exclusive digital IP that will showcase top fielding performances by Punjab Kings players. Whether it’s a brilliant catch, a game-changing run-out, or a crucial stop, these moments will be highlighted throughout IPL 2025, aligning with Kshema’s core values of trust, reliability, and protection.
Branding and Visibility on Punjab Kings’ Jerseys
As part of the agreement, Kshema’s logo will feature prominently on Punjab Kings’ playing and practice kits, ensuring high visibility throughout the tournament. The brand’s presence will also extend to stadium activations, social media campaigns, and digital promotions, making it a comprehensive marketing collaboration.
Statements from Key Stakeholders
Bhaskar Thakur, CMO of Kshema General Insurance, expressed excitement about the partnership, stating:
“We are thrilled to associate with Punjab Kings for IPL 2025. The franchise has always brought excitement to its fans, and we share a similar commitment to innovation and customer welfare through our insurance solutions. This collaboration allows us to engage with cricket fans across India and spread awareness about our offerings.”
Satish Menon, CEO of Punjab Kings, also highlighted the significance of this collaboration, saying:
“Partnering with Kshema General Insurance is a fantastic opportunity for Punjab Kings. We look forward to creating meaningful initiatives that benefit both brands while offering our fans something exciting this season.”
A Comprehensive Marketing Approach
Kshema is set to launch a 360-degree integrated marketing campaign, leveraging digital media, television, and on-ground activations to maximize engagement. The brand’s focus will be on “Kshema Secure Hands,” which will connect fans emotionally with the team and reinforce the importance of protection and security.
Punjab Kings Gear Up for IPL 2025
Apart from this partnership, Punjab Kings have also signed Highland, Avon Cycles, and FREEMANS as sponsors for IPL 2025. With a revamped squad, a new leadership duo of Head Coach Ricky Ponting and Captain Shreyas Iyer, and an increased focus on winning the championship, Punjab Kings are all set to make a strong impact this season.
As IPL 2025 approaches, Punjab Kings and Kshema General Insurance are poised to create a winning combination, both on and off the field.(cricket betting tips)